Opening of the beer festival , with the participation of Deputy Commissioner of the Government for Expo 2015 Giuseppe Sala, the President of AssoBirra Alberto Frausin , the world diving champion and testimonial of the campaign Beer I adore you and the Chef Ambassador for Expo 2015 Viviana Varese.
Numerous initiatives of the Pavilions, starting with Germany, which is scheduled at 12.00 the opening ceremony of the festival with the tapping of a beer barrel by Commissioner General Dietmar Schmitz. The square in front of the pavilion will be set up with the typical Oktoberfest tables and up to 23.30 visitors can taste a selection of the best German beers listening to traditional music and DJs in September.
Great celebrations in Belgium, with a tasting of beers followed by a public contest tapping beer; at 15:00 will be held the official ceremony in the settlement Chevalerie du Forquet des Brasseurs, the presence of the Expo commissioner Giuseppe Sala. Later in the day, also, they will be organized Ommegang, traditional medieval parades.
From 10:00 am and throughout the day, visitors to the Austrian pavilion of Expo Milano 2015 can sample beers: the proceeds will go to charity. In Russia it will possibile try its "Baltika"; while in the space of the Principality of Monaco chef Alessandro Surat propose a special beer menu. Special prices for Fish & Chips accompanied by beer in the restaurant of the United Kingdom; shin beer and a wide range of beverage hops in Hungary. In Slovakia, it will be offered typical sandwiches to those who order a beer.
Buying 3 beers in Slovenia Pavilion visitors will receive a gadget. And in Chile, from 12.00 to 14.00 and from 18.00 to 20.00, there will be tastings of Atrapaniebla, +56 and Quebrada. At 21.00, always in the Chilean pavilion, there will be a contest for the best photo published online with the hashtag #beerday #elamordechile. In collaboration with Brasseurs de France, from 18.30 to 20.30, the France Pavilion will offer a cocktail at FoodTruck Peugeot with beer tasting French.
Clusters also active in the celebrations. In collaboration with the brewery Angelo Poretti, from 18.00 to 19.00 in the Theatre of the Cluster of Cocoa and Chocolate, Vanini will offer visitors a tasting of beer and chocolate.
Highlights include initiatives along the Cardo with a lot of events with Coldiretti et other partners. In Birra Moretti shop along the Decumano the Official Beer Partner of Expo 2015 will organize, from 11.00 to 11.30 and from 12.00 to 12.30, a course of tapping. In the afternoon - from 14.00 to 16.00 - the famous "mustache Moretti" will be available to fans for photos and autographs.
Finally, to all outputs of Expo Milano 2015 (Fiorenza, Triulza, Merlata and Roseanne) will be distributed to visitors a breathalyzer, in support of responsible behavior.